Advertising Strategies for Travel Destinations

We've worked with dozens of breweries to achieve their marketing goals. From building a brand through storytelling to announcing beer releases to drive additional retail revenue, we can help you achieve your marketing goals.


Craft Beer & Brewing is the only beer magazine we consistently advertise in, and that’s for a very specific reason. Of all the beer publications we have worked with, Craft Beer & Brewing is one of the only magazines that has a responsive and informed audience that actually takes the time to respond to our ads.
— YAKIMA VALLEY TOURISM

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Feature Your Travel Destination

  • 100,000+ print readers of Craft Beer & Brewing Magazine® see your beer haven (example)

  • 20,000+ web visitors to your article (example)

  • You control the message


Tell a Story Through a Native Campaign

  • Reach hundreds of thousands of readers on a platform that matters to them

  • Run a native campaign across print + digital

  • Promotional support of the article through email, social, and distribution channels (Apple News, Flipboard)


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Inform Our Audience Through Print Advertisements

  • 100k+ readers per issue

  • We continue to have the highest newsstand distribution of any beer magazine in the craft beer market through high quality channels like Whole Foods, Wegmans, Safeway, Sprouts, Barnes and Noble, Walmart, and many more

  • Over 75% of our readers said they have sought out a craft beer that was advertised or featured in our magazine, and those same readers spend $1,500 annually on craft beer.

  • 53% of our readers have a HHI of $100,000 or more


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Geographically Target Email Subscribers and Website Visitors

  • 50k+ email newsletter subscribers to announce an upcoming event, beer release, or bottle club

  • Millions of website visitors to attract with industry leading click-through rates

  • 10k+ podcast listeners per episode to get in front of the biggest craft beer fans


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LEVERAGE OUR CONTENT TARGETED DISPLAY ADS TO ALIGN YOUR MESSAGE WITH THE AUDIENCE THAT CARES

  • CTR up to 2.27% (minimum 50k impressions)

  • 0.2 - 0.5% typical CTR

  • Larger unit sizes for better branding and engagement

  • Target your display ads by content, location, and demographic


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Tell the Beer World Where to Go Next

  • Listenership range: 12,000 - 20,000

  • Brewery owners: 14% of listeners (1,680 - 2,800 people/episode)

  • Work at a brewery: 26% of listeners (3,120 - 5,200 people/episode)

  • Sponsorship includes 20 second pre- and post-roll, sponsor link in podcast article, and acknowledgement in podcast description


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WORK WITH OUR CREATIVE TEAM TO DEPLOY A CAMPAIGN ACROSS CRAFT BEER & BREWING CHANNELS AND BEYOND

If you have a story that needs telling, a brand that needs developing, or want to leverage the latest in creative and technical strategies for deepening your relationship with consumers, talk to us about our in-house agency, Unfiltered Creative. We craft hard-working brands through every consumer touchpoint, from brand design to social media strategy, video development, native ad campaigns, taproom and product planning, app development, and more. Our principals have built and grown successful brands across a variety of markets. Most importantly, we are partners not consultants and hone our approaches through real-world application in our own businesses.


ADVERTISING PACKAGES FOR Travel Destinations

Keep it simple and follow in the path of other successful travel campaigns. These are 3 packages that have provided great ROI for our travel destination advertisers: