Craft Beer & Brewing Media Kit
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DIGITAL Advertising

EMAIL, Native, Podcast, DISPLAY, VIDEO, SOCIAL, and More cutting-edge Channels to meet your marketing goals


AS A SUPPLIER, IT’S IMPORTANT TO WORK WITH PARTNERS WHO RECOGNIZE THE VALUE OF REACHING DECISION MAKERS WITHIN THE INDUSTRY. YEAR AFTER YEAR, CRAFT BEER AND BREWING NOT ONLY HELPS US REACH OUR INTENDED AUDIENCE WITH GREAT SUCCESS, THEY TAKE THE TIME TO TRULY UNDERSTAND OUR NEEDS AND DEVELOP SOLUTIONS-DRIVEN ADVERTISING PACKAGES THAT MAXIMIZE OUR SPEND. THEIR ENTIRE TEAM IS A PLEASURE TO WORK WITH
— Melody Meyer, vp of sales & marketing, american canning

 

DEDICATED Email

Reach 55k+ passionate beer lovers, commercial brewers, brewery owners, and homebrewers, in their most engaged medium, their inbox.

  • Email subscribers: 55,000+

  • Typical open rate: 30%–40%

  • Targeted sub-segments such as pro-brew, homebrew, and geographical regions are also available

  • Example: Omega Yeast

  • Example: Yakima Valley Tourism

EDITORIAL E-Newsletter TAKEOVER

Stay top of mind with a weekly message to our loyal newsletter readers.

  • Typical open rate: 35%–45%

  • Email subscribers: 55,000+

  • Ad Spots: Logo at top, featured article, and display ad at the bottom of each newsletter

  • Example: Hopsteiner

  • Example: Deutsche Beverage

Sponsored + Native Content

Get your message in front of the millions of readers, both digitally and in the magazine. 

  • BeerAndBrewing.com annual page views: 12,000,000+

  • Typical read time per article: 3:15–8:32 minutes

  • We can work with you to craft your story

  • Example: G&D Chillers

  • Example: BoxPop®

Display Advertising

Reach our passionate audience of beer lovers with industry leading click-through rates, banner size, and banner placement. 

Podcast Sponsorship

Sponsor our weekly podcast, featuring industry-leading guests ranging from wily veterans (e.g., Ken Grossman, Founder, Sierra Nevada) to trendy upstarts (e.g., Henry & Adriana Nguyen, Founders, Monkish Brewing). 

  • #1 podcast in the craft beer and beverage industry

  • More than 8,000,000 total downloads/25,000+ listeners per week

  • 82% of CB&B podcast listeners are top-level, brewing industry professionals

  • 91%+ of CB&B podcast listeners are brewers

Social Posts

Post your message on our social channels to reach our hundreds of thousands of followers. 

  • Facebook followers: 90,000+

  • X reach: 60,000+/month

  • Pinterest reach: 500,000+/month

  • Instagram followers: 47,000+

  • LinkedIn reach: 23,000+/month

HOSTED Campaigns + Lead Collection

Want us design and host a giveaway or product page for you on beerandbrewing.com? Leverage the SEO our domain carries to launch a successful landing page.

  • Custom B2C and B2B options available

  • Typical landing page conversion rates: 35%–72%

  • We can run A/B tests to dial in your perfect page

Video Campaigns 

More of a visual storyteller? We can promote your video across all of our social channels, host it on our website, and get your brand in front of an audience of industry influencers. 


 
 

Digital Advertising Packages

Digital Packages

Our most popular digital packages for breweries and suppliers (homebrew and pro brew), reaching our online, audio, and social media consumers in significant and engaging ways wherever they are. This package includes:


Total Market Coverage (TMC) Packages

TMC Packages are ideal for Total Market Coverage of all Unfiltered Media Group, LLC audiences including pro brewers, homebrewers, craft beer consumers, key influencers, brewery owners, and brewing-industry professionals.

TMC Packages include advertising in both Craft Beer & Brewing Magazine® and Brewing Industry Guide publications—total of 8 consecutive issues! They also include a Presenting or Premier CB&B Podcast Sponsorship, native web articles, Sponsored E-Newsletters, social media campaigns, web ads, as well as video and customizable deliverables across all Unfiltered channels. You'll work with our team of experts to create a custom package that provides maximum ROI. Contact us today for details.