Podcast Sponsorship
More than 1.8M people listen to the Craft Beer & Brewing® Podcast annually with more than 158k average listeners per month. The CB&B weekly podcast features industry-leading guests ranging from wily veterans (e.g., Ken Grossman, Founder, Sierra Nevada) to trendy upstarts (e.g., Henry & Adriana Nguyen, Founders, Monkish Brewing). The podcast is available through all major podcast channels including iTunes, Spotify, Google Play, Stitcher, FeedBurner and more.
Podcast sponsorship provides you with pre- and post-roll spots that can be host read or your own produced spot. The sponsorship also includes sponsor acknowledgement in the podcast description and logo acknowledgement on beerandbrewing.com.
Podcast Listenership
#1 podcast in the craft beer and beverage industry (CB&B Podcast)
More than 8,000,000 total downloads/35,000+ average listeners per week
82% of CB&B Podcast listeners are top-level, brewing-industry professionals
91%+ of CB&B Podcast listeners are brewers
“I just have to say that I’m so impressed with Craft Beer & Brewing, both as a magazine and equally the podcast. Craft Beer & Brewing is there in the moment, talking to the right people—you draw on all this great talent—and most important, you’re so good at asking the good questions. Getting those nuggets out and sharing them with us all. I’m a regular listener and a regular consumer of what Craft Beer & Brewing does.”
FEATURED Episodes
Russian River Brewing’s Vinnie Cilurzo. Listen now.
Other Half Brewing’s Sam Richardson. Listen now.
New Belgium's Lauren Limbach. Listen now.
West Coast IPA Now! With North Park, Green Cheek, and Russian River. Listen now.
Industry Spotlight Episode
LATEST EpisodeS
PODCAST SPONSORSHIP DETAILS & PRICING.
2024 ‘Industry Spotlight’ Presenting Sponsorship — 1 episode: $5,000 (only 8 - 10 episodes annually)
One full episode of the CB&B Podcast solely dedicated to your brand
We will work together to select an individual(s) from your company and/or brewer(s) to discuss new product offerings, technologies, and services from your company to maximize listenership, reach and impressions
Speak directly to the largest commercial brewing podcast audience in the craft beer industry
Sponsorship acknowledgement in show notes
Sponsorship acknowledgement on website podcast articles
You will have non-exclusive rights to the audio file 180 days after the podcast publishes
2024 Presenting Sponsorship — 52 episodes: $18,200 ($350 per episode)
Host read :25 Pre- or Mid-Roll spot, and Post-Roll mention in all 52 episodes in 2023
Brand logo featured in all podcast art
Minimum of three native mentions throughout the year
Sponsorship acknowledgement in show notes
Sponsorship acknowledgement on website podcast articles
2024 Premier Sponsorship — 26 episodes: $10,400 ($400 per episode)
Host read :25 Pre- or Mid-Roll spot, and Post-Roll mention in 26 consecutive episodes
Brand logo featured in some podcast art
Minimum of one native mention throughout the year
Sponsorship acknowledgement in show notes
Sponsorship acknowledgement on website podcast articles
2024 Premier Sponsorship — 13 episodes: $6,175 ($475 per episode)
Host read :25 Pre- or Mid-Roll spot, and Post-Roll mention in 13 consecutive episodes
Sponsorship acknowledgement in show notes
Sponsorship acknowledgement on website podcast articles
2024 Premier Sponsorship — 6 episodes: $3,600 ($600 per episode)
Host read :25 Pre- or Mid-Roll spot, and Post-Roll mention in 6 consecutive episodes
Sponsorship acknowledgement in show notes
Sponsorship acknowledgement on website podcast articles
Deadlines
All podcast sponsor copy is due at least 6 weeks prior to podcast publish date