Craft Beer & Brewing Media Kit
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Craft Beer & Brewing Media Kit
The media kit for businesses who want to reach passionate beer drinkers and makers.
 

Craft Beer & Brewing Provides The PlatformS to Reach those who Make and drink great beer

If you’re trying to reach the most passionate and highly-engaged brewers and craft-beer consumers, there is no better way to do it than through the Craft Beer & Brewing/Brewing Industry Guide properties. With top-quality content delivered through diverse channels (magazines, podcasts, emails, events, social, videos, apps), it is a cost-effective way to build your brand, help customers discover your products and drive sales outcomes.

More than 2,625,000 People Engage with our content every month!

  • The value of Craft Beer & Brewing content is clear with subscribers paying an average of $89/year

  • More than 86% of brewing-industry professionals pay for access to our content and/or audience

  • More than 87% of our highly engaged audience are brewers

  • The average household income for our audience is $166,940

 
 
 

You’re In Good Company

Our advertising partners reach millions of passionate beer makers and drinkers year after year

 
 

JUNO CHOI, Marketing Manager & Account manager, Hollingbery & Son inc.

“We’ve truly found a partner in Craft Beer & Brewing. Whether it’s their magazine, Brewing Industry Guide, website, podcast, or events for both professional brewers/owners and beer enthusiasts, having the ability to market our products and brands to different segments of the brewing industry has been invaluable for us. Being professional, timely, responsive, and receptive on top of that are just some of the qualities that make working with Craft Beer & Brewing an absolute pleasure.”

 
 

melody Gregson, VP of Sales & marketing, american Canning

“As a supplier, it’s important to work with partners who recognize the value of reaching decision makers within the industry. Year after year, Craft Beer and Brewing not only helps us reach our intended audience with great success, they take the time to truly understand our needs and develop solutions-driven advertising packages that maximize our spend. Their entire team is a pleasure to work with.”

 
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magazine Advertising

Two Publications For Hyper-TargetED Marketing

Craft Beer & Brewing Magazine®

Craft Beer & Brewing Magazine® is the magazine for those who make and drink great beer. The successful strategy of spanning the beer, brewer, and consumer markets has earned us a large homebrewer and commercial brewing audience.

 

The Brewing Industry Guide

The independent magazine that examines the challenges and opportunities facing in-planning, new, and growing breweries from the editors of Craft Beer & Brewing Magazine®! If you’re trying to reach important decision makers in the world of commercial brewing, there is no better way to do it than through the Brewing Industry Guide.

 
 
 
 

Rob Reilly, Brand Manager, Pabst Brewing Co.

"CB&B worked with us lockstep in guiding our media buy, offering suggestions and reminders, and even went above and beyond the scope to ensure 100% satisfaction of our investment. I highly recommend CB&B as an outlet for any brand that touches the craft beer category. We will be partnering with CB&B again in the future without a doubt!"

 

Jake Kucera, VP of Product Design & Branding, SS BREWTECH

“Craft Beer & Brewing printed their first magazine shortly after we founded Ss Brewtech; in fact, we were on the back cover of that first issue. In the following years, CB&B has remained an incredible partner and has been instrumental in building the Ss Brewtech brand. CB&B continues to stay on the cutting edge of advertising. The podcast and other digital media options ensure that we reach the correct audience for our home and commercial brands in this ever-evolving industry.”

 
 
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DIGITAL Advertising

EMAIL, Native, podcast DISPLAY, VIDEO, SOCIAL, and More cutting-edge Channels to meet your marketing goals

 
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DEDICATED Email

Reach 55k+ passionate beer lovers in their most engaged medium, their inbox.

  • Email subscribers: 55,000+

  • Typical open rate: 30%—40%

  • Targeted sub-segments such as pro-brew, homebrew, and geographical regions are also available

  • Example: Omega Yeast

  • Example: Yakima Valley Tourism

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EDITORIAL Email TAKEOVER

Stay top of mind with a weekly message to our loyal newsletter readers.

  • Typical open rate: 35%–45%

  • Email subscribers: 55,000+

  • Ad Spots: Logo at top, featured article, and display ad at the bottom of each newsletter

  • Example: Hopsteiner

  • Example: Deutsche Beverage

Sponsored + Native Content

Get your message in front of millions of readers, both digitally and in the magazine. 

  • BeerAndBrewing.com annual page views: 12,000,000+

  • Typical read time per article: 3:15–8:32 minutes

  • We can work with you to craft your story

Example: G&D Chillers

Example: BoxPop®

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Display Advertising

Reach our passionate audience of beer lovers with industry-leading click-through rates, banner size, and banner placement. 

Podcast Sponsorship

Sponsor our weekly podcast, featuring industry-leading guests ranging from wily veterans (e.g., Ken Grossman, Founder, Sierra Nevada) to trendy upstarts (e.g., Henry & Adriana Nguyen, Founders, Monkish Brewing). 

  • #1 podcast in the craft beer and beverage industry

  • More than 8,000,000 total downloads/25,000+ listeners per week

  • 82% of CB&B podcast listeners are top-level, brewing-industry professionals

  • 91%+ of CB&B podcast listeners are brewers

Social Posts

Post your message on our social channels to reach our hundreds of thousands of followers. 

  • Facebook followers: 90,000+

  • X reach: 60,000+/month

  • Pinterest reach: 500,000+/month

  • Instagram followers: 47,000+

  • LinkedIn reach: 23,000+/month

HOSTED Campaigns + Lead Collection

Want us to design and host a giveaway or product page for you on beerandbrewing.com? Leverage the SEO our domain carries to launch a successful landing page.

  • Custom B2C and B2B options available

  • Typical landing page conversion rates: 35%–72%

  • Run A/B tests to dial in your perfect page

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Video Campaigns 

More of a visual storyteller? We can promote your video across all of our social channels, host it on our website, and get your brand in front of an audience of industry influencers. 

cait schut, north america marketing manager, united malt (country malt group, great western malting, canada malting company)

“To me, a busy marketing professional in a fast-paced industry, Craft Beer & Brewing has truly been an incredible partner. They work with you to find the right advertising package that fits your unique brand needs each year, maintain polished and engaging publications and platforms, and have industry-leading digital metrics. Working with them as a member of multiple different brands, I find their knowledge, flexibility, communication, and friendliness make Craft Beer & Brewing an absolute joy to work with.”

 
 
 
 
 
 

michael mcadoo, general manager, abs commercial

“FROM PRINT TO DIRECT EMAIL ADS AND DIGITAL MEDIA, AND ON TO LIVE EVENTS AND VIDEO CONTENT, CRAFT BEER & BREWING COVERS ALL THE BASES. WE COULD NOT BE HAPPIER WITH THE RETURN ON INVESTMENT WE’VE SEEN FROM WORKING WITH CRAFT BEER & BREWING.” 

 

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EVENTS

Reach the most engaged audience, in person

 
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Craft Beer & Brewing Brewery Workshops

Our Brewery Workshops help craft beer and beverage entrepreneurs build and grow highly sucessful businesses. Participants walk away with a wealth of knowledge, inspiration, and vital contacts as they take the next steps toward opening their own brewery or accelerating the growth of their current brewery. You can be one of those vital contacts.

Minnesota Craft Beer Festival

The 6th annual Minnesota Craft Beer Festival will take place April 1, 2023, at the historic Minneapolis Convention Center. The festival features more than 6,000 attendees and 115 breweries, is sold-out annually, and offers unlimited tasting of more than 450 specialty craft beers (including both rare and limited-distribution beers).