Craft Beer & Brewing Media Kit
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Craft Beer & Brewing is the go-to information source for brewing enthusiasts and those who are passionate about great craft beer.

If you’re trying to reach the passionate, highly-engaged brewing and craft-beer consumer, there is no better way to do it than through Craft Beer & Brewing Magazine® and the Brewing Industry Guide. With top-quality content delivered through diverse channels (print, digital, events, social, video, apps) to large audiences, it is a cost-effective way to build your brand, help consumers discover your products, and engage with craft-beer consumers on a wide scale.

 

 
 

Print

Two Publications For Hyper-TargetED Marketing

Craft Beer & Brewing Magazine®

Craft Beer & Brewing Magazine® is the magazine for those who make and drink great beer. The successful strategy of spanning the beer consumer and beer creator markets has earned us prominent and coveted newsstand space at some of the world’s best retailers, including Whole Foods Market, Walmart, Wegmans, Safeway, Sprouts, and many more. Buyers for these re- tail giants know that quality sells, and Craft Beer & Brewing Magazine® is the top selling beer magazine on America’s newsstands for this reason. Craft Beer & Brewing is the #1 selling beer newsstand magazine.

 

The Brewing Industry Guide (B2B)

The independent magazine that examines the challenges and opportunities facing in-planning, new, and growing breweries from the editors of Craft Beer & Brewing Magazine®If you’re trying to reach important decision makers in the world of commercial brewing, there is no better way to do it than through the Brewing Industry Guide. With top-quality content delivered through diverse channels to a focused and engaged audiences it is a cost-effective way to build your brand and help industry professionals discover your products and services.

 
 
 
 
 
 
 
 
 

JARED YOAKUM, MARKETING MANAGER, YAKIMA VALLEY TOURISM

“Craft Beer & Brewing is the only beer magazine we consistently advertise in, and that’s for a very specific reason. Of all the beer publications we have worked with, Craft Beer & Brewing is one of the only magazines that has a responsive and informed audience that actually takes the time to respond to our ads.”

 
 
 
 
 
 
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DIGITAL

EMAIL, DISPLAY, VIDEO, SOCIAL, and More Modern Channels to meet your marketing goals

 
 
 
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Banner Display Advertising

Reach our passionate audience of beer lovers with industry leading click-through rates, banner size, and banner placement. Here are some stats you'll like:

  • Highest CTR (minimum 50k impressions): 2.27%
  • Typical CTR range: 0.15 - 0.5%
  • Accepted ad sizes: 1140px x 300px (recommended), 728px x 90px, 300px x 600px, 250px x 250px, and more IAB standard sizes
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Dedicated Email Newsletter

Reach 57k+ passionate beer lovers in their most engaged medium, their inbox. Here are some stats you'll like:

  • Email subscribers: 57,000+
  • Typical open rate: 16% - 28%
  • Targeted sub-segments such as pro-brew, homebrew, and geographical regions are also available
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Sponsored Editorial Email

Align your brand with the high quality content in our weekly editorial. Here are some stats you'll like:

  • Email subscribers: 57,000+
  • Typical open rate: 18% - 26%
  • Accepted ad sizes: 1140px x 300px (recommended) and 728px x 90px

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Podcast Sponsorship

Sponsor our weekly podcast, featuring industry leading guests ranging from wiley veterans (Ken Grossman, Founder, Sierra Nevada) to trendy upstarts (e.g. Henry & Adriana Nguyen, Founders, Monkish Brewing). Here are some stats you'll like:

  • Listenership range: 5,000 - 15,000
  • Brewery owners: 14% of listeners (700 - 2,100 people/episode)
  • Work at a brewery: 26% of listeners (1,300 - 3,900 people/episode)
  • Sponsorship includes: 20 second pre- and post-roll, link in article, and acknowledgement in description
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Sponsored Content

Get your message in front of the millions of readers of Craft Beer & Brewing, both in print and digitally. Here are some stats you'll like:

  • BeerAndBrewing.com annual page views: 6,000,000+
  • Typical read time per article: 2:15 - 6:32
  • We can work with you to craft your story
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Lead Collection

Love email collection? We have a number of ways that we can help you build your lists to build a direct relationship with our readers. Here are some stats you'll like:

  • Typical email collection conversion rate: 0.3% - 0.7%
  • Non-intrusive email collectors
  • Can request any data you'd like (e.g. name, email, phone)

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Social Posts

Post your message on our social channels to reach our hundreds of thousands of followers. Here are some stats you'll like:

  • Facebook followers: 78,000+
  • Twitter reach: 50,000+/month
  • Pinterest reach: 450,000+/month
  • Instagram followers: 16,500+
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Video Campaigns 

More of a visual storyteller? We can promote your video across all of our social channels, host it on our website, and get you in front of the audience that cares. Here are some stats you'll like:

  • Youtube minutes watched: 1,000,000/year
  • BeerAndBrewing.com annual page views: 6,000,000+
  • Typical video watches: 10,000+/video
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HOSTED Landing Pages

Want us design and host a giveaway or product page for you on beerandbrewing.com? Leverage the SEO our domain carries to launch a successful landing page. Here are some stats you'll like:

  • Latest giveaway emails collected: 8,000+
  • Landing page conversion rate average: 72%
  • We can run A/B tests to dial in your perfect page
 
 
 
 
 

MITCH THOMSON, CEO/COFOUNDER, SS BREWTECH

“We are getting great bang for our buck and are reaching a good spread of both home and pro brewers!”

 
 
 
 
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EVENTS

Reach the most engaged audience, in person

 
 
 
 
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Craft Beer & Brewing Brewers Retreats

In 2015, Craft Beer & Brewing Magazine® changed the landscape of brewing events with our first-ever Brewers Retreat, and each event since has garnered rave reviews from attendees (including homebrewers, professional brewers, and breweries in planning) and the master brewer hosts from the country’s leading breweries. These events allow participants to brew on homebrew systems with some of the world’s best over four days in one-of-a-kind locations, including pairing dinners, social gatherings, informational seminars, and more.

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Craft Beer & Brewing Brewery Workshops

Our workshops help brewery entrepreneurs build and grow great businesses. Participants walk away with a wealth of knowledge, inspiration, and vital contacts as they take their next steps. You can be one of those vital contacts.

Minnesota Craft Beer Festival

The 4th annual MCBF will be April 13, 2019 at the MinneapolisConventionCenter. This 4500+ attendees sold-out event hosts over 100 breweries, and offers unlimited tasting of more than 300 specialty craft beers, including both rare and limited-distribution beers.