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DIGITAL Advertising
EMAIL, Native, Podcast, DISPLAY, VIDEO, SOCIAL, and More cutting-edge Channels to meet your marketing goals
“AS A SUPPLIER, IT’S IMPORTANT TO WORK WITH PARTNERS WHO RECOGNIZE THE VALUE OF REACHING DECISION MAKERS WITHIN THE INDUSTRY. YEAR AFTER YEAR, CRAFT BEER AND BREWING NOT ONLY HELPS US REACH OUR INTENDED AUDIENCE WITH GREAT SUCCESS, THEY TAKE THE TIME TO TRULY UNDERSTAND OUR NEEDS AND DEVELOP SOLUTIONS-DRIVEN ADVERTISING PACKAGES THAT MAXIMIZE OUR SPEND. THEIR ENTIRE TEAM IS A PLEASURE TO WORK WITH”
DEDICATED Email
Reach 55k+ passionate beer lovers, commercial brewers, brewery owners, and homebrewers, in their most engaged medium, their inbox.
Email subscribers: 42,000+
Typical open rate: 30%–45%
Targeted sub-segments such as pro-brew, homebrew, and geographical regions are also available
Example:Omega Yeast
Example:Yakima Valley Tourism
EDITORIAL E-Newsletter TAKEOVER
Stay top of mind with a weekly message to our loyal newsletter readers.
Email subscribers: 54,000+
Typical open rate: 35%–45%
Ad Spots: Logo at top, featured article, and display ad at the bottom of each newsletter
Example: Hopsteiner
Example: Deutsche Beverage
Sponsored + Native Content
Get your message in front of the millions of readers, both digitally and in the magazine.
BeerAndBrewing.com annual page views: 12,000,000+
Typical read time per article: 3:15–8:32 minutes
We can work with you to craft your story
Example: RipeLocker
Example: G&D Chillers
Display Advertising
Reach our passionate audience of beer lovers with industry leading click-through rates, banner size, and banner placement.
Highest CTR (minimum 50k impressions): 2.43%
Typical CTR range: 0.2–0.6%
Larger unit sizes for better branding and engagement
Examples: beerandbrewing.com, brewingindustryguide.com and spiritsanddistilling.com
Podcast Sponsorship
Sponsor our weekly podcast, featuring industry-leading guests ranging from wily veterans (e.g., Ken Grossman, Founder, Sierra Nevada) to trendy upstarts (e.g., Henry & Adriana Nguyen, Founders, Monkish Brewing).
#1 podcast in the craft beer and beverage industry
More than 10,000,000 total downloads, 80,000+ listeners per month
82% of CB&B podcast listeners are top-level, brewing industry professionals
91%+ of CB&B podcast listeners are brewers
Social Posts
Post your message on our social channels to reach our hundreds of thousands of followers.
Facebook followers: 90,000+
X reach: 60,000+/month
Pinterest reach: 54,000+/month
Instagram followers: 52,000+
LinkedIn reach: 30,000+/month
HOSTED Campaigns + Lead Collection
Want us design and host a giveaway or product page for you on beerandbrewing.com? Leverage the SEO our domain carries to launch a successful landing page.
Custom B2C and B2B options available
Typical landing page conversion rates: 35%–72%
We can run A/B tests to dial in your perfect page
Video Campaigns
More of a visual storyteller? We can promote your video across all of our social channels, host it on our website, and get your brand in front of an audience of industry influencers.
Youtube minutes watched: 12,300,000+/year
BeerAndBrewing.com annual page views: 12,000,000+
20,000+ videos watched on beerandbrewing.com
QUARTERLY DEEP DIVES
Deep Dive is a quarterly live broadcast that creates an interactive space for industry decision-makers to learn, gain insights, ask questions, and meet partners to aid in their growth
350-650 pre-registrations
2,000 – 5,000+ views (both live and on demand)
300k+ promotional reach
Published indefinitely on site and promoted to 1M+ monthly site visitors, 55k newsletter subscribers, 100k+ social media followers
DEEP DIVE EXCLUSIVE
Partner with Unfiltered Media Group on a custom program that allows you to own a topic of your choice, create and publish content into that topic feed, and leverage it to generate new conversations.
Up to 2 native articles published and promoted, creating a content flow leading up to webinar
Custom Deep Dive Webinar hosted by our team, with your guests
Articles, Deep Dive, and other resources are aggregated and published on a dedicated landing page/ topic resource
Page is promoted for 3 months on homepage under Latest Topics section
Landing page includes lead generating tool
Digital Advertising Packages
Digital Packages
Our most popular digital packages for breweries and suppliers (homebrew and pro brew), reaching our online, audio, and social media consumers in significant and engaging ways wherever they are. This package includes:
Total Market Coverage (TMC) Packages
TMC Packages are ideal for Total Market Coverage of all Unfiltered Media Group, LLC audiences including pro brewers, homebrewers, craft beer consumers, key influencers, brewery owners, and brewing-industry professionals.
TMC Packages include advertising in both Craft Beer & Brewing Magazine® and Brewing Industry Guide publications—total of 8 consecutive issues! They also include a Presenting or Premier CB&B Podcast Sponsorship, native web articles, Sponsored E-Newsletters, social media campaigns, web ads, as well as video and customizable deliverables across all Unfiltered channels. You'll work with our team of experts to create a custom package that provides maximum ROI. Contact us today for details.
50,000+ premium web ad impressions
500,000+ web ad impressions
4 dedicated email campaigns
4 sponsored social campaigns (4 channels)
2 CB&B and/or BIG editorial email takeovers
1 featured native web article on beerandbrewing.com or brewingindustryguide.com