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Advertising Strategies for Breweries

We've worked with dozens of breweries to achieve their marketing goals. From building a brand through storytelling to announcing beer releases to drive additional retail revenue, we can help you achieve your marketing goals.


Usually it’s hard to see a direct ROI on advertising, but this is straight in your face!
— MORGAN ANDERSON, MARKETING COORDINATOR, TOTAL BEVERAGE SOLUTION

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Feature Your Beer Among the Editorial Pages of Craft Beer & Brewing Magazine®

  • 100,000+ print readers of Craft Beer & Brewing Magazine® see Fresh Beers

  • Millions of web visitors see Fresh Beers featured on every beer review page (example)

  • You control the message

  • Accompanying map highlights where the beer is available


Tell a Story Through a Native Campaign (example)

  • Reach hundreds of thousands of readers on a platform that matters to them

  • Average read time over 8 minutes

  • Run a native campaign across print + digital

  • Promotional support of the article through email, social, and distribution channels (Apple News, Flipboard)

  • Our editorial team can work with you to develop a message that resonates and works for you


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Inform Our Audience Through Print Advertisements

  • 100k+ readers per issue

  • We continue to have the highest newsstand distribution of any beer magazine through high quality channels like Whole Foods, Wegmans, Safeway, Sprouts, Barnes and Noble, Walmart, and many more

  • Over 75% of our readers said they have sought out a craft beer that was advertised or featured in our magazine, and those same readers spend $1,500 annually on craft beer

  • 53% of our readers have a HHI of $100,000 or more


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Geographically Target Email Subscribers and Website Visitors

  • 50k+ email newsletter subscribers to announce an upcoming event, beer release, or bottle club

  • Millions of website visitors to attract with industry-leading click-through rates

  • 10k+ podcast listeners per episode to get in front of the biggest craft beer fans


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Share a Visual Story Through Video Pre-Roll and Facebook/Instagram

  • 7,000,000+ web page visits per year to tell your visual story through video campaigns

  • 110,000+ social followers to influence on the channels you care about

  • You control the creative, we'll get it in front of the most passionate beer audience around


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Build Your Social Following with a Paid Post to our 110,000+ Followers

  • Facebook followers: 80,000+

  • Twitter reach: 50,000+/month

  • Pinterest reach: 450,000+/month

  • Instagram followers: 18,000+


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WORK WITH OUR CREATIVE TEAM TO DEPLOY A CAMPAIGN ACROSS CRAFT BEER & BREWING CHANNELS AND BEYOND

If you have a story that needs telling, a brand that needs developing, or want to leverage the latest in creative and technical strategies for deepening your relationship with consumers, talk to us about our in-house agency, Unfiltered Creative. We craft hard-working brands through every consumer touchpoint, from brand design to social media strategy, video development, native ad campaigns, taproom and product planning, app development, and more. Our principals have built and grown successful brands across a variety of markets. Most importantly, we are partners not consultants and hone our approaches through real-world application in our own businesses.

 

 

Advertising Packages for Breweries

Keep it simple and follow in the path of other successful brewery campaigns. These are 3 packages that have provided great ROI for our brewery advertisers: