Advertising Strategies for Consumer Products

We've worked with dozens of breweries to achieve their marketing goals. From building a brand through storytelling to announcing beer releases to drive additional retail revenue, we can help you achieve your marketing goals.


Usually it’s hard to see a direct ROI on advertising, but this is straight in your face!
— MORGAN ANDERSON, MARKETING COORDINATOR, TOTAL BEVERAGE SOLUTION

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Feature Your Product Among the Editorial Pages of Craft Beer & Brewing Magazine® (EXAMPLE)

  • 100,000+ print readers of Craft Beer & Brewing Magazine® see Gift Guides

  • You control the message

  • Accompanying URL for direct ROI


Tell a Story Through a Native Campaign (example)

  • Reach tens of thousands of readers on a platform that matters to them

  • Run a native campaign across print + digital

  • Promotional support of the article through email, social, and distribution channels (Apple News, Flipboard)


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Inform Our Audience Through Print Advertisements

  • 100k+ readers per issue

  • We continue to have the highest newsstand distribution of any beer magazine in the craft beer market through high quality channels like Whole Foods, Wegmans, Safeway, Sprouts, Barnes and Noble, Walmart, and many more

  • Over 75% of our readers said they have sought out a craft beer that was advertised or featured in our magazine, and those same readers spend $1,500 annually on craft beer.

  • 53% of our readers have a HHI of $100,000 or more


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Engage with a Passionate Email and Web Audience

  • 50k+ email newsletter subscribers to announce an upcoming event, beer release, or bottle club

  • Millions of website to visitors to attract with industry leading click-through rates

  • 10k+ podcast listeners per episode to get in front of the biggest craft beer fans


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Kickstart Your Kickstarter

  • 70k+ email newsletter subscribers to announce an upcoming kickstarter to

  • 6,000,000+ website visitors per year to tell your visual story through video campaigns

  • 110,000+ social followers to influence on the channels you care about

  • You control the creative, we'll get it in front of the most passionate beer audience around


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LEVERAGE OUR CONTENT TARGETED DISPLAY ADS TO ALIGN YOUR MESSAGE WITH THE AUDIENCE THAT CARES

  • CTR up to 2.27% (minimum 50k impressions)

  • 0.2 - 0.5% typical CTR

  • Larger unit sizes for better branding and engagement

  • Target your display ads by content, location, and demographics


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WORK WITH OUR CREATIVE TEAM TO DEPLOY A CAMPAIGN ACROSS CRAFT BEER & BREWING CHANNELS AND BEYOND

If you have a story that needs telling, a brand that needs developing, or want to leverage the latest in creative and technical strategies for deepening your relationship with consumers, talk to us about our in-house agency, Unfiltered Creative. We craft hard-working brands through every consumer touchpoint, from brand design to social media strategy, video development, native ad campaigns, taproom and product planning, app development, and more. Our principals have built and grown successful brands across a variety of markets. Most importantly, we are partners not consultants and hone our approaches through real-world application in our own businesses.


ADVERTISING PACKAGES FOR Consumer Product Makers

Keep it simple and follow in the path of other successful consumer product campaigns. These are 3 packages that have provided great ROI for our consumer product advertisers: