Advertising Strategies for Ingredient Producers
In an age where everything from malt to marshmallows goes in beer, we've supported every kind of ingredient maker. With over 90% of Craft Beer & Brewing Magazine® readers making beer, we've curated the best audience to reach your maker.
“I think [Craft Beer & Brewing] is the best trade publication for the beer industry going. ”
Inform Our Audience Through Print Advertisements
118k+ readers per issue
We continue to have the highest newsstand distribution of any beer magazine in the craft beer market through high quality channels like Whole Foods, Wegmans, Safeway, Sprouts, Barnes and Noble, Walmart, and many more
Over 75% of our readers said they have sought out a craft beer that was advertised or featured in our magazine, and those same readers spend $1,500 annually on craft beer.
53% of our readers have a HHI of $100,000 or more
Target Email Subscribers and Website Visitors
70k+ email newsletter subscribers to announce an upcoming event, beer release, or bottle club
Millions of website to visitors to attract with industry leading click-through rates
14k+ podcast listeners per episode to get in front of the biggest craft beer fans
Sponsor An Event For Personal Engagement
The most targeted events in the brewing world
Engage one-on-one over multiple days with potential customers
$1,500+ average ticket price for attendees (serious buyers)
BUILD YOUR EMAIL LIST THROUGH HOSTED CAMPAIGNS + NATIVE EMAIL COLLECTORS
Leverage the SEO our domain carries to launch a successful landing page.
15,000+ emails collected in latest giveaway
72% landing page conversion rate
Run A/B tests to dial in your perfect page
Launch native email popups on our domains
FEATURE YOUR PRODUCTS AMONG OUR EDITORIAL PAGES
118,000+ print readers/issue of Craft Beer & Brewing Magazine®
35,000+ print readers/issue of the Brewing Industry Guide
60,000+ emails sent/issue of featured to subscribers with featured products
You control the message
Leverage Our Content Targeted Display Ads To Align Your Message With The Audience that Cares
CTR up to 2.27% (minimum 50k impressions)
0.2 - 0.5% typical CTR
Larger unit sizes for better branding and engagement
Target your display ads by content, location, and demographics
Sponsor the Podcast that the Pros Listen to
Listenership range: 14,000 - 34,000
Brewery owners: 14% of listeners (1,960 - 4,760 people/episode)
Work at a brewery: 26% of listeners (3,640 - 8,840 people/episode)
Sponsorship includes 25 second pre- and post-roll, sponsor link in podcast article, and acknowledgement in podcast description
WORK WITH OUR CREATIVE TEAM TO DEPLOY A CAMPAIGN ACROSS CRAFT BEER & BREWING CHANNELS AND BEYOND
If you have a story that needs telling, a brand that needs developing, or want to leverage the latest in creative and technical strategies for deepening your relationship with consumers, talk to us about our in-house agency, Unfiltered Creative. We craft hard-working brands through every consumer touchpoint, from brand design to social media strategy, video development, native ad campaigns, taproom and product planning, app development, and more. Our principals have built and grown successful brands across a variety of markets. Most importantly, we are partners not consultants and hone our approaches through real-world application in our own businesses.