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Advertising Strategies for Ingredient Producers

In an age where everything from malt to marshmallows goes in beer, we've supported every kind of ingredient maker. With over 90% of Craft Beer & Brewing Magazine® readers making beer, we've curated the best audience to reach your maker.


I think [Craft Beer & Brewing] is the best trade publication for the beer industry going.
— THOMAS OLIVERI, COFOUNDER WORMTOWN BREWERY

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Inform Our Audience Through Print Advertisements

  • 100k+ readers per issue

  • We continue to have the highest newsstand distribution of any beer magazine in the craft beer market through high quality channels like Whole Foods, Wegmans, Safeway, Sprouts, Barnes and Noble, Walmart, and many more

  • Over 75% of our readers said they have sought out a craft beer that was advertised or featured in our magazine, and those same readers spend $1,500 annually on craft beer.

  • 53% of our readers have a HHI of $100,000 or more


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Target Email Subscribers and Website Visitors

  • 60k+ email newsletter subscribers to announce an upcoming event, beer release, or bottle club

  • Millions of website to visitors to attract with industry leading click-through rates

  • 10k+ podcast listeners per episode to get in front of the biggest craft beer fans


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Sponsor An Event For Personal Engagement

  • The most targeted events in the brewing world

  • Engage one-on-one over multiple days with potential customers

  • $1,500+ average ticket price for attendees (serious buyers)


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BUILD YOUR EMAIL LIST THROUGH HOSTED CAMPAIGNS + NATIVE EMAIL COLLECTORS

  • Leverage the SEO our domain carries to launch a successful landing page.

  • 15,000+ emails collected in latest giveaway

  • 72% landing page conversion rate

  • Run A/B tests to dial in your perfect page

  • Launch native email popups on our domains


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FEATURE YOUR PRODUCTS AMONG OUR EDITORIAL PAGES

  • 100,000+ print readers/issue of Craft Beer & Brewing Magazine®

  • 35,000+ print readers/issue of the Brewing Industry Guide

  • 60,000+ emails sent/issue of featured to subscribers with featured products

  • You control the message


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Leverage Our Content Targeted Display Ads To Align Your Message With The Audience that Cares

  • CTR up to 2.27% (minimum 50k impressions)

  • 0.2 - 0.5% typical CTR

  • Larger unit sizes for better branding and engagement

  • Target your display ads by content, location, and demographics


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Sponsor the Podcast that the Pros Listen to

  • 8,000 - 15,000 listeners/episode

  • 14% of listeners own breweries (1,120 - 2,100 people/episode)

  • 26% of listeners work at a brewery (2,080 - 3,900 people/episode)

  • Sponsorship includes 20 second pre- and post-roll, sponsor link in podcast article, and acknowledgement in podcast description


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WORK WITH OUR CREATIVE TEAM TO DEPLOY A CAMPAIGN ACROSS CRAFT BEER & BREWING CHANNELS AND BEYOND

If you have a story that needs telling, a brand that needs developing, or want to leverage the latest in creative and technical strategies for deepening your relationship with consumers, talk to us about our in-house agency, Unfiltered Creative. We craft hard-working brands through every consumer touchpoint, from brand design to social media strategy, video development, native ad campaigns, taproom and product planning, app development, and more. Our principals have built and grown successful brands across a variety of markets. Most importantly, we are partners not consultants and hone our approaches through real-world application in our own businesses.


 

ADVERTISING PACKAGES FOR Ingredient Providers

Keep it simple and follow in the path of other successful ingredient campaigns. These are 3 packages that have provided great ROI for our advertisers: